These messages will make all the special valentine’s day specials in your life feel loved. Anyone you consider part of your inner circle should receive a card,” says Jodi RR Smith, founder of Mannersmith Etiquette Consulting. If you’re not sure what to write in a Valentine’s Day card, start by thinking back on why this individual is important to you, Smith suggests. And really dig deep: What about them makes your heart go pitter-patter?

What do you most appreciate about their friendship? Why are they one of your favorite people? My favorite place in the world is next to you. You may hold my hand for awhile, but you hold my heart forever. The best things in life are better with you. Whenever I feel like giving up, your love keeps me going. I never believed in luck until I found you.