Imagine this: You’re sitting at home, comfortably resting on your couch while watching your favorite show, when you hear the doorbell ring. You get the butcherbox to look outside, and then you see that a fresh box of meat for the weeks ahead has arrived.

Before you know it, your fridge and freezer are stocked with high-quality cuts of meat, and you barely had to lift a finger. The meat subscription company launched in 2015, and at first, their concept of meat delivery seemed pretty strange. How exactly would meat being shipped to your house from states away even work, after all? And with one of their original staff members, they hit the jackpot.

In an interview with the National Retail Federation, Billings explained that he had worked in the meat department at BJ’s Wholesale Club for 25 years and jumpstarted that company’s meat department. According to Billings, “price is nowhere near the top of the list” of the company’s concerns. After all, getting meat in the mail isn’t exactly something you would expect people to go bananas for. 200,000 worth of pre-sales in just the first 30 days.

Listen, as convenient as it might sound to get all your protein sources mailed directly to you without you ever having to leave the house, it’s also a little sketchy in some ways. How does the meat come packaged? How much does it cost to ship? Then, when they package the meat to send off, they pack the box with enough dry ice to last all the way to its final destination. Obviously, you need to refrigerate or freeze your meat quickly once you get it, but as long as you keep track of your meat, there might not be much to worry about in regard to freshness at delivery.

This also impacts the influencers we want to work with and the companies we want to partner with. One of the biggest issues people have with high quality meat is the cost. Understandably, it can be intimidating to see just how expensive a nice cut of steak is, or how much more free-range chicken costs. Additionally, the reviewer went on to compare it to the difference between gas station sushi, and fresh, gourmet sushi. 100 for a box of meat, you might just get your money’s worth, depending on your tastes. Knowing the lifecycle of that animal and knowing where it originated, it was just a better experience to have the option to purchase from someone who was raising cattle in a better manner than most other farmers out there,” Salguero added.