This article is about the spread. For the peer-to-peer protocol, see Gnutella. Nutella baklava for breakfast – Flickr – love.

Pietro Ferrero owned a bakery in Alba, an Italian town known for the production of hazelnuts. In 1963, Ferrero’s son Michele Ferrero revamped Supercrema gianduja with the intention of marketing it throughout Europe. Its composition was modified, and it was renamed “Nutella”. The first jar of Nutella left the factory in Alba on April 20, 1964. The product was an instant success and remains widely popular. At 20 percent, palm oil is one of Nutella’s main ingredients, and the tax was dubbed “the Nutella tax” in the media.

On 14 May 2014, Poste italiane issued a 50th anniversary Nutella commemorative stamp. In the United States and the United Kingdom, Nutella contains soy products. In November 2017, the company modified the recipe slightly, increasing the sugar and skimmed milk powder content. Since the colour of the product is lighter in tone, the Hamburg Consumer Protection Center estimated that the cocoa content was also reduced.