Big News: Kraft Natural Cheese is now owned by Lactalis! Cheese For Every Appetite From snack time to dinner time, there’s a KRAFT cheese kraft mac and cheese spirals every appetite. Explore our shredded, sliced, grated, cube, block, cracker cut, stick and string cheeses guaranteed to bring a smile to the whole family. Signature KRAFT Recipes Everything is better with cheese.

Take a look at some of our signature KRAFT recipes and get ready to cook up something new. Používaním a zobrazovaním stránok internetového portálu www. On this Wikipedia the language links are at the top of the page across from the article title. This article is about the original company of Kraft Foods that became Mondelēz International following the 2012 split. For the post-split company also called Kraft Foods, see Kraft Foods. Not to be confused with The Kraft Group.

It marketed many brands in more than 170 countries. The company was headquartered in Northfield, Illinois, near Chicago. Kraft was listed on the New York Stock Exchange and became a component of the Dow Jones Industrial Average on September 22, 2008, replacing the American International Group. Kraft Foods traced its roots to the National Dairy Products Corporation, formed on December 10, 1923, by Thomas H. The firm was initially set up to execute on a rollup strategy in the fragmented United States ice cream industry. Through acquisitions it expanded into a full range of dairy products. In 1923 he went to Wall Street to convince investment bankers there to finance his scheme for consolidating the United States ice cream industry.

The resulting firm was then listed on the New York Stock Exchange with the offer of 125,000 shares having been oversubscribed. The firm grew quickly through a large number of acquisitions. As is typical in a roll-up strategy, acquisitions were primarily for stock in National rather than cash. Born in Stevensville, Ontario, Canada in 1874, James L.

In 1912, the company established its New York City, headquarters to prepare for its international expansion. By 1914, thirty-one varieties of cheeses were being sold around the U. In 1915, the company had invented pasteurized processed cheese that did not need refrigeration, thus giving a longer shelf life than conventional cheese. In 1916, the company began national advertising and had made its first acquisition—a Canadian cheese company. In 1924, the company changed its name to Kraft Cheese Company and listed on the Chicago Stock Exchange. In 1926, it was listed on the NYSE.

The firm then began to consolidate the United States dairy industry through acquisition, in competition with National and Borden. May 1926 the Kraft Walker Cheese Co. Fred Walker was chairman by 1930, and after his death in July 1935, Kraft acquired the company. Later, in 1927, it established its London, United Kingdom, and Hamburg, Germany, sales offices—its first forays outside North America. In 1928, it acquired Phenix Cheese Company, the maker of a cream cheese branded as Philadelphia cream cheese, founded by Jason F. In 1929, The New York Times reported that Kraft Phenix, The Hershey Company and Colgate were looking at merging. By 1930, it had captured forty percent of the cheese market in the U.

United States after National Dairy and Borden. National Dairy management ran the combined business. Following the Kraft-Phenix acquisition, the firm continued to be called National Dairy until 1969 when it changed its name to Kraftco. Historically, all of the firm’s sales came from dairy products. However, the firm’s product lines began to diversify away from dairy products to caramel candies, macaroni and cheese dinners and margarines. From the 1950s onward, the firm began to move away from low value added commodity dairy products, such as fluid milk. In 1933, the company began marketing by radio sponsorship.

In 1935, the Sealtest brand of ice cream was launched as a unified national brand to replace the firm’s numerous regional brands. During World War II, the company sent four million pounds of cheese to Britain weekly. Product development and advertising helped the company to grow during the postwar years, launching sliced process cheese and Cheez Whiz, a brand of process cheese sauce, in the 1950s. Kraft, Kraft’s founder, died, and at the end of the decade, the divisions became less autonomous and even diversified to the glass-packaging business with the acquisition of Metro Glass in 1956. In the 1960s, product development became intense, launching fruit jellies, fruit preserves, marshmallows, barbecue sauces and Kraft Singles, a brand of individually wrapped cheese slices. During this decade, the company also expanded in many markets worldwide.

In 1961, the firm acquired Dominion Dairies of Canada, marking the first effort by the firm to expand into fluid milk and ice cream outside the United States. In the same year it also acquired The Southern Oil Company in Manchester, England. In 1969, the firm changed its name from National Dairy to Kraftco Corporation. The reason for the name change was given at the time: “Expansion and innovation have taken us far afield from the regional milk and ice cream business we started with in 1923.