You do not have access to www. The site owner may have set restrictions that prevent you from accessing the kirkland chocolate banana almond milk. Chances are, if you love Costco, then you love Kirkland Signature. That Kirkland Signature’s house blend roasted coffee sitting in your pantry right now?

Or at least, certain blends are made by Starbucks, specifically, the bags bearing the “Custom roasted by Starbucks” stamp. Feeling deja vu when you use Kirkland Signature brand aluminum foil? That’s because it’s manufactured by Reynolds! Kirkland Signature is owned by Costco, which makes it a private label. That means they control their prices by ruling out third-party distributors. But more importantly, Kirkland Signature products are actually good, which means customers trust them. The founders of Kirkland Signature have always focused not only on great prices, but on great quality.

According to Richard Galanti, Costco’s EVP and CFO, when setting out to create Kirkland Signature products, “We upped the quality. John Mayer is not afraid to let his Kirkland Signature devotion be known. Costco famously doesn’t spend money on advertising, and why would they when they can get the “Your Body is a Wonderland” crooner to do it for them for free? Need more proof that a Kirkland Signature cultural movement is upon us? According to CNN, Kirkland Signature’s sales have outperformed Campbells, Hershey, and Kellogg’s combined.

Other big businesses are taking note of Costco’s success. Walmart is investing more in their Maker’s Mark private label, sold through Sam’s Club. Not all Kirkland Signature products are slam dunks. In the quest to expand the brand’s offerings, Kirkland has had a few swings and misses. Notably, the Kirkland Signature Light Beer was such a flop it’s been discontinued.

Other items you might want to avoid include the Kirkland Signature Environmentally Friendly Laundry Detergent. Then there’s the issue of buying certain items in bulk. Most people probably won’t be able to work through a pallet of eggs before they expire. While only available in Canada, the Kirkland Signature by Borghese makeup line is made by Borghese Roma, a luxury Italian cosmetics line that was created by Princess Marcella Borghese. Born Marcella Fazi, she officially became a royal when she married Prince Paolo Borghese, the duke of Bomarzo.

There has been a rumor circulating on the internet for ages that Kirkland Signature vodka is really just Grey Goose in disguise. The truth is, Kirkland’s vodka and Grey Goose are not the same. Is it even a Costco run if you aren’t filling up your cart with Kirkland Signature’s reasonably priced wine? Costco sells so much wine that according to Annette Alvarez-Peters, Costco’s assistant general merchandise manager for beverage alcohol, they are the biggest wine seller in the country. We were all around in 2020 when the pandemic began, so then again maybe it won’t surprise you. But Costco’s number one best selling item is none other than their Kirkland Signature toilet paper! Or “bath tissue” if you’re trying to keep it polite.

Turns out there was good reason to hoard this absorbent toiletry item long before any pandemic supply chain woes. While Kirkland Signature has made a name for itself by creating high-quality grocery items at great prices, they make some other pretty surprising items too. After all, they had such a successful foray into the world of fashion, why wouldn’t they expand into other areas, like sporting goods and home furnishings? But the Forbes article made Sinegal believe Costco was leaving a lot on the table with its private-label brand.

We found that there was a resurgence of private-label product, and that was driven an awful lot by the fact that the prices of brand-name products were growing so rapidly,” Sinegal recalled in 2019. The most noticeable change Singeal implemented to the private-label brands was the name. The conventional wisdom said that you had to have a different name for every class of product that you,” he said. We looked at it and we said, you know, we’re in so many countries and we have such a wide array of products we’ll have a room full of attorneys that are doing nothing but trying to clear these names. With that in mind, all 30 private-label brands would have the same name moving forward. Is there anything Kirkland Signature can’t do?

The answer seems to be a resounding, “no. Not only has it carved out a major space in the grocery and household item market, the brand is also showing off its fashion acumen. If you believe online reviews, the Kirkland Signature Unisex Logo Sweatshirt is the wardrobe staple your closet needs. I get more nods and compliments from random people wearing this thing than anything else I own,” a third reviewer claimed, before asking what all Costco customers are thinking. What else can Costco make like this? Even better news for sweatshirt connoisseurs: the item comes in a variety of styles.