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Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. Content marketing starts with identifying the customer’s needs. Content marketing requires continuous delivery of large amounts of content, preferably within a content marketing strategy. Traditional marketers have long used content to disseminate information about a brand and build a brand’s reputation. Taking advantage of technological advances in transportation and communication, business owners started to apply content marketing techniques in the late 19th century. They also attempted to build connections with their customers. They also released two publications that contained tips for the medical community.

The Furrow providing information to farmers on how to become more profitable. The magazine, considered the first custom publication, is still in circulation, reaching 1. 5 million readers in 40 countries in 12 different languages. Developed the Michelin Guide, offering drivers information on auto maintenance, accommodations, and other travel tips. 35,000 copies were distributed for free in this first edition. Jell-O salesmen went door-to-door, distributing their cookbook for free. During the golden age of TV, between the 1940s and 1950s, advertising took over the media.