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Boots to BMW are innovating their propositions to keep consumers engaged. The right move is to focus on planning and optimising campaigns. You are being redirected Javascript is required. Please enable javascript before you are allowed to see this page. Subway serves an array of topping choices, allowing the customer to choose which toppings are included in their sandwich. The longtime Subway slogan, “Eat Fresh”, is intended to indicate the fresh ingredients that are used in their sandwiches.

In September 2018, Subway debuted the Chipotle Cheesesteak sandwich for a limited time. Regional testing of a crispy chicken sandwich also began taking place in Arkansas. Subway’s menu varies between countries, most significantly where religious requirements relate to the meats served. In 2006, the first kosher Subway restaurant in the United States opened in a suburb of Cleveland, Ohio in the Mandel Jewish Community Center of Cleveland. Former Subway spokesman Jared Fogle attended the opening. Subway opened its first restaurant in India in 2001 in New Delhi.

Subway’s Indian outlets to offer a much-extended range of vegetarian options. As of January 2017, there were 591 Subway restaurants in 68 Indian cities. In 2011, Subway introduced gluten-free bread and brownies to some locations in Texas. It also cut the salt content of its sandwiches by 15 percent in 2011. Subway’s range of “Low Fat” subs is endorsed by the charity Heart Research UK. 516,000,000 on measurable advertising in 2011. Subway used the advertising slogan “Eat Fresh” and focused on how its sandwiches were made from freshly baked bread and fresh ingredients, in front of customers to their exact specifications, by employees which Subway called “Subway Sandwich Artists”.